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All modulesSweden Sites® Ecosystem

Meta

Sync ads, leads and customer data between your systems and Facebook or Instagram. Perfect for businesses that want full control over their marketing.

2 min readSecure & GDPR-readyTailored to your flowsOrder Ecosystem
Contents
  1. 01Overview
  2. 02What the connection does
  3. 03Example automated flows
  4. 04How it works
  5. 05Security and data protection
  6. 06Works together with
  7. 07Get started

Overview

Facebook and Instagram are two of the most important channels for reaching new customers. With Sweden Sites® Ecosystem we connect Meta to your website and systems, so leads, customer data and ad results flow automatically.

You get full control over your marketing: leads land straight in your CRM, products are synced to your ads and conversions are measured correctly – even when browsers block tracking.

Want us to create and run your ads on Facebook and Instagram?Social media advertising

What the connection does

These are some of the most common ways our clients use Meta with Sweden Sites® Ecosystem. Every connection is tailored to your business.

01

Leads from ads

Forms in Facebook and Instagram ads are sent straight to your CRM or inbox.

02

Product catalogue

Your store's products are synced to Meta for dynamic ads and Instagram Shopping.

03

Conversions API

Measure purchases and enquiries server-side – more secure and more accurate than a pixel alone.

04

Audiences

Build audiences from customer data, with consent and in line with GDPR.

Example automated flows

This is what an automated flow can look like in practice. Every step happens on its own – nobody has to copy, paste or remember anything.

Flow 1

  1. 1Someone fills in a form in an Instagram ad
  2. 2The lead is added to HubSpot
  3. 3The sales rep gets a Slack notification

Flow 2

  1. 1A product changes price in the store
  2. 2The price updates automatically in your ads

Flow 3

  1. 1A purchase is completed
  2. 2The conversion is sent to Meta via the Conversions API
  3. 3Ads are optimised towards the right customers

How it works

We take responsibility for the whole journey – from the first conversation to a connection that works day after day.

  1. 1MappingWe review how you use Meta today, which systems should be connected and where time is lost.
  2. 2ConnectionWe connect Meta to your systems through Sweden Sites® Ecosystem, with secure permissions and encrypted traffic.
  3. 3AutomationThe flows are built, tested with real examples and put live once you are happy.
  4. 4ManagementWe monitor the connection, update it when the services change and extend it as you grow.

Security and data protection

All connections to Meta are built with the service's official interfaces and encrypted communication. Each integration only gets the permissions it needs, and credentials and keys are stored securely – never in plain text.

Personal data is handled in line with GDPR. We help you document what data flows between systems and why, and we log events so you can always follow up on what has happened.

  • Official APIs and encrypted traffic (HTTPS/TLS)
  • Least-privilege permissions for every connection
  • Logging and monitoring around the clock
  • Personal data handled according to GDPR

Works together with

Meta becomes even more valuable together with other modules. Here are some that are often combined:

Get started

Want to know how Meta can be connected to your systems? Book a free walkthrough and we will tell you what is possible, what it costs and how quickly it can be in place.

Connect Meta to your systems

Free walkthrough – we usually get back to you the same day.

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