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Reach the right people

Ads that reach the right customers

We plan, create and optimise social media ads that reach exactly the right audience – and measure what every krona brings back.

  • Facebook, Instagram, LinkedIn and TikTok
  • Ad creative with images, video and copy
  • Measurable results and continuous optimisation

Marketing that gets noticed

Social media is where your customers spend their time. We help you show up with the right message at the right moment – and connect the ads to your website so you can follow every lead.

Audience analysis

We find and build the audiences that convert best.

Ad production

Images, video and drone footage that stop the scroll.

Optimisation

A/B tests and ongoing adjustments for the best results.

Reports

Clear follow-up on reach, clicks and conversions.

Leads straight to you

Leads from Meta sync with your systems via Ecosystem.

Retargeting

Reach visitors who have already shown interest.

Sweden Sites® Ecosystem

Want leads and customer data from your ads to land automatically in your CRM?

How it works

Turnkey services with every skill under one roof – and a dedicated project manager throughout.

Sweden Sitesusually replies within an hour

Hi! We want to reach more people locally before spring.

Good timing. What should they do – book, call or buy?

Book a time on the website.

Kick-off booked
Campaign planSweden Sites · draft
  • Facebook and Instagram
  • Google Search
  • Booking landing page
  • Tracking set up
Approved
Launch0 %
  • Ads produced
  • Audiences built
  • Campaign launched
  • First optimisation
Campaign is live
CampaignLive

Bookings from ads

0 +180 %

Cost per booking down Reach up Budget reallocated

Frequently asked questions about Social media advertising

All frequently asked questions
How big a budget is needed?

You can start small and scale up when you see what works. We help you set a sensible budget based on your goals. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

Which platforms do you advertise on?

We work with Facebook, Instagram, LinkedIn and TikTok. Which platforms suit you depends on where your customers are and what you want to achieve. We go through that together before we start. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

What does it cost, and how is your fee different from the ad budget?

They are two different things. The ad budget is what you pay the platforms to show the ads, and you decide that yourselves. Our fee for planning, production, optimisation and reporting is a fixed price with no hidden costs, which depends on the scope. You receive a quote within one working day after a free first meeting. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

What is included in the service?

We do audience analysis, produce ad creative with images, video and copy, set up the campaigns and optimise them continuously with A/B tests. You get clear reports on reach, clicks and conversions, and we use retargeting to reach visitors who have already shown interest. The exact scope is tailored to your goals. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

Do you produce the ad creative?

Yes. We create images, video and copy that stop the scroll, and can also use drone footage since we offer drone services. If you have your own material we can of course work from that. You always approve the creative before the campaign goes live. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

How do you measure results?

We connect the ads to your website so every lead can be followed, and measure reach, clicks and conversions. That way you see what every krona brings back. Which goals we track is decided together before the campaign starts. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

How quickly will we see results?

Ads start showing as soon as the campaign is live, so the first clicks and leads often come quickly. The best results come once we have had time to test and adjust audiences and creative. How long that takes depends on your industry, budget and goals, and we discuss that with you. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

Can leads from the ads go straight into our CRM?

Yes. Through Sweden Sites Ecosystem, leads and customer data from Meta can sync automatically with your systems, so you can follow up straight away without manual work. We go through which systems you use and propose a solution. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

What is retargeting?

Retargeting means showing ads to people who have already visited your website or shown interest in you. They already know you and are therefore often closer to buying. It is an effective way to get more out of the traffic you already have. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

How do we get started?

Book a free first meeting, in person, via Teams or by phone. We go through your goals, audiences and budget, and you receive a proposal with a fixed price within one working day. Once you approve the proposal we produce the creative and launch the campaign. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

Can we pause or change campaigns along the way?

Yes. We adjust the campaigns continuously based on results, and you can ask us at any time to pause, change the message or move budget. The terms that apply to your arrangement are explained clearly before you order. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

Do we need our own accounts on the platforms?

We check which pages and ad accounts you already have and help you set up whatever is missing. You keep ownership of your accounts and your data. We then work in the accounts to create and optimise the campaigns. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

Who manages the campaigns?

Our own team at Sweden Sites plans, creates and optimises the campaigns. You have a contact with us who knows your business. We work with companies all over Sweden and all support is in Swedish. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

Is the ad tracking compliant with GDPR?

We set up tracking such as Meta Pixel and Tag Manager correctly and in a GDPR-safe way, so measurement happens with visitors' consent. You get reliable figures without compromising on data protection. If you have your own requirements or policies, we adapt to them. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

How often do we get reports?

That is agreed with you based on the length and scope of the campaign. The reports show reach, clicks and conversions clearly, without technical jargon. If you have questions in between, we usually reply within a few minutes on chat and email during office hours. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

Is social media advertising suitable for a small business?

Yes. You can start with a small budget, target the ads at exactly the right audience and scale up when you see what works. Since we measure what every krona brings back, even a small business can advertise with control over costs. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

Which audiences can we reach?

We do an audience analysis and build the audiences that convert best, for example based on location, interests or job role depending on the platform. You can advertise locally in your region or across the whole of Sweden. We test and adjust the audiences continuously. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

Can we combine advertising with SEO?

Yes, and that often gives the best effect. Ads deliver quick visibility while SEO and AI optimisation build long-term traffic. Since we are a full-service agency we can coordinate both and connect them to your website. We tailor the setup to your audience, budget and business goals, then monitor the results so the advertising can be improved continuously.

Other services that go well with Social media advertising

Ready to take the next step?

Tell us what you need help with and we will get back to you within one business day with a proposal – free of charge.

Or call us at 0651-13070

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