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SEO · AI search · Digital advertising
We help businesses show up where customers actually look – on Google, in AI tools like ChatGPT, Gemini and Copilot, and in digital ads when things need to move fast. The goal is for the right customers to find you, not just more visitors.
Or call us at 0651-13070
Three routes to the same goal
Customers find you in different ways depending on what they are looking for and how close they are to a decision. That is why we work with three areas that strengthen each other.
We make your website technically strong, easy to understand and relevant to what your customers search for. Visibility grows over time – and you do not pay per click.
More and more people put their questions to AI tools instead of clicking through search results. We make your website clear enough to be understood and used as a source.
With Google Ads and social media advertising you show up straight away on the searches and in the places that bring business – while organic visibility is built up.
The difference
All three are about being found, but they work in different ways and deliver results at different speeds.
It is rarely about choosing one of them. Combined well, they give both quick results and visibility that lasts – and each part makes the others better.
Within a few weeks a campaign shows which keywords and messages actually lead to calls and enquiries.
Those keywords become pages and content that rank organically, so in the long run you do not pay for every click.
The same well-structured content makes it easier for AI tools to understand what you offer and when you are a good answer.
We measure what brings business and move time and budget to where it does the most good.
SEO
Good SEO is not about tricks. It is about your website being the best answer to what customers search for – and search engines understanding that.
We start by looking at how you show up today, which searches are worth going after and what is holding you back. Then we tackle what makes the biggest difference first.
Indexing, sitemap, robots.txt, redirects and error pages – the foundation everything else rests on.
What customers actually type, what the competition looks like and which searches lead to business.
Service pages, guides and copy that answer real questions – written for people, clear to search engines.
A logical page structure, clean addresses and headings that show what each page is about.
Titles, meta descriptions and share images that make more people choose to click on you.
Links that guide visitors onwards and show search engines which pages matter most.
Fast load times and good Core Web Vitals on mobile and desktop – important for rankings and sales alike.
Google Business Profile, reviews and local pages for those who want to be seen in their town or region.
AI search
More and more people turn to AI tools like ChatGPT, Gemini, Copilot and Perplexity when they look for a supplier, compare products or want a quick answer. Google also shows AI-generated summaries above the regular results.
So ranking high is no longer enough on its own. Your business also needs to be clearly described, easy to interpret and mentioned in the right places – so AI tools understand what you do and when you are a relevant answer.
Content that answers questions
Pages built around the questions customers actually ask, with clear, factual answers that can be quoted.
Structured data
Schema markup that describes your business, services, locations and common questions in a machine-readable way.
Consistent business information
The same name, address, phone number and offer on your website, in Google Business Profile and in directories.
Mentions and trust
Reviews, industry sites and articles that mention you strengthen the picture of you as a reliable choice.
Technically accessible
AI crawlers need to be able to reach and read your content – and you decide what they may use.
Follow-up
We track how your business is described in AI answers to the questions that matter to you, and adjust accordingly.
An honest word: no one can guarantee that a business will be mentioned by a particular AI tool. The answers are decided by the tools themselves and can vary from one time to the next. What we can do is give you the best possible conditions – and the same work strengthens your visibility on Google.
The terms
The industry has several names for the same development. Here is a short explanation – but day to day we prefer to say AI search, because that is exactly what it is about.
What all three have in common is that they rest on the same foundation: a technically sound website, content that genuinely helps and a clear picture of who you are. That is why we see them as parts of the same work, not as separate services.
We look at how you show up on Google, how AI tools describe you and whether advertising would help – and give you a clear picture of what is worth doing first.
Digital advertising
Organic visibility takes time to build. With digital advertising you show up today on the searches where customers are ready to buy, book or get in touch.
We set up, run and optimise the campaigns and measure what they actually lead to – calls, forms, bookings and sales. You get reports in plain language and always know where the budget goes.
Show up at the top when someone searches for what you offer, with keywords chosen for what brings business.
Ads in Google Search and Maps for customers nearby – for shops, workshops, tradespeople and clinics.
Reach visitors who have already been on your website but have not got in touch yet.
Campaigns on Facebook, Instagram, LinkedIn and TikTok when your audience is there.
Google Analytics 4, Tag Manager and call and form tracking, so every krona can be followed.
Pages built to receive ad traffic and turn visitors into customers.
How it works
A clear way of working where you always know what we do, why and what it brings.
Hi! We don’t show up at all on Google for “electrician Gävle”.
We’ll run an analysis. Is there a page for that service?
No, it’s all on the home page.
Search visits
0 +112 %
Who is it for?
What brings results differs between a local workshop, an online store and a consultancy. We start from how your customers search.
Tradespeople, clinics, restaurants and shops that want to be found by customers in their town – on Google Maps, in local searches and when someone asks AI for “the best near me”.
Product and category pages that rank, fast technology and advertising that brings profitable sales – not just more visits.
Content that shows what you know and makes you an obvious answer when decision-makers search for and compare suppliers.
Tell us what you offer and who you want to reach, and we suggest where to start – SEO, AI search, advertising or a combination.
Or call us at 0651-13070
SEO is about showing up in the regular search results on Google and other search engines. AI search is about your business being understood and used as a source when someone asks an AI tool like ChatGPT or Gemini, or gets an AI Overview on Google. The foundation is the same: a technically sound website and content that genuinely answers customers’ questions.
No, and no serious provider can. How AI tools phrase their answers is decided by the tools themselves and changes over time. We work on what increases the likelihood that you are understood and mentioned: clear content, structured data, consistent business information and credible mentions.
It depends on your starting point and how tough the competition is. Technical improvements can show within a few weeks, while rankings for competitive keywords usually take a few months. SEO is a long-term investment where the effect builds over time.
Not necessarily. Advertising works well when you want results straight away, are launching something new or work in a field where it takes time to rank organically. Many combine both: ads bring traffic and lessons now, while SEO builds visibility that lasts.
It depends on what you need. After a first review you get a proposal with a clear price before any work starts. With advertising, the ad budget comes on top – and you decide it.
No. We can work with most websites, whether they are built in WordPress, on another platform or by us. If the analysis shows that the technology is holding you back, we tell you and suggest what is reasonable to do.
You get regular reports in plain language on rankings, organic traffic and enquiries – and, if you advertise, what the campaigns cost and bring. We also track how your business shows up in AI answers to the questions that matter to you.
Write a few lines about your business and what you want to achieve, and we get back to you with a suggested next step.