Overview
Your logo is often the first thing a customer sees of you, and it shows up everywhere – on the web, invoices, vehicles and workwear. That is why it needs to be more than good-looking. It has to be easy to recognise, work at every size and say something about who you are.
We start by understanding your business, your customers and how you want to be perceived. From there we sketch out different directions and refine the one that feels right until every line is in place. You are involved all the way, without having to come up with the solution yourself.
A logo is at its strongest when it comes with a well-considered visual identity. We define colours, typefaces and rules for how everything is used, so your brand looks consistent no matter who produces the next piece of print. And because we also build websites, we know how the identity needs to work digitally from the start.
What is included
Logo from scratch
A unique logo drawn for you – no stock art, no templates. With horizontal, stacked and symbol-only variants.
Colour palette
Primary and supporting colours with exact values for screen and print, chosen with contrast and readability in mind.
Typography
Typefaces for headings and body text that suit your tone and work just as well on the web as in print.
Brand guidelines
A clear guide showing how the logo, colours and typefaces should be used – and how they should not.
Every file format
You get your logo in SVG, PDF, EPS and PNG, in colour, black and white – ready for web, print, signage and workwear.
Favicon and social media
Tailored versions for browser tabs, app icons and profile pictures so you look sharp even at small sizes.
A good fit for
- New businessesYou are getting started and want to do it right from the beginning. We give you an identity that looks professional from the very first customer.
- Businesses with a homemade logoYour logo was made quickly back in the day and has stuck around ever since. We modernise it or create a new one that reflects your business today.
- An inconsistent brandDifferent colours, fonts and logo versions on the web, signs and print. We bring everything together into one consistent identity with clear rules.
- Ahead of a new websiteIf you are getting a new website anyway, it is a good time to review your identity. We do both in the same project so everything fits together.
- Associations and organisationsYou need a symbol that members and the wider community recognise. We create a logo that works on everything from team shirts to annual reports.
How it works
- 1
Conversation and research
We talk about your business, audience and values and look at how competitors in your industry present themselves.
- 2
Sketches and directions
We present different logo concepts and show how they look in real contexts, such as on the website and business cards.
- 3
Refinement
The chosen direction is polished together with you, and we develop colours, typefaces and logo variants.
- 4
Delivery and guidelines
You receive every file in the right format along with brand guidelines, so everyone can use the identity correctly from day one.
What does it cost?
The cost of a logo and visual identity depends on how much needs to be created. It makes a big difference whether you need a new logo from scratch, a refresh of your current one or a complete identity with guidelines and print templates.
After a free meeting you get a fixed price with clear terms and no hidden costs. You own the rights to the material we create. If you are also planning a new website, you can use our web planner to get an instant estimate.
Get an instant estimate in the web plannerReady to get started with logo & visual identity?
Book a free meeting – you get a fixed price before we start.