Overview
A landing page has one job: getting the visitor to take the next step. That might be filling in a form, booking a meeting or buying a product. Anything that does not help with that goes – menus, detours and filler copy.
Many businesses send their ad traffic to the home page and hope for the best. Visitors then have to hunt for whatever the ad promised, and plenty give up before they find it. A landing page that matches the message, image and offer of the ad makes the path from click to contact short and obvious.
We build every page from scratch around your audience and campaign – never from a template. It loads fast, works perfectly on mobile and is set up for tracking from day one, so you can see exactly what every krona of ad spend brings back.
What is included
One clear goal
Headline, offer and buttons all point the same way – towards the one action you want the visitor to take.
Matched to your ads
The page mirrors the message in your Google and Meta ads, so visitors instantly know they are in the right place.
Tracking & conversions
We set up Google Analytics, Google Ads conversions and the Meta pixel so every enquiry can be measured.
A/B testing
Test headlines, images or offers against each other and let the numbers decide what works best.
Lightning-fast loading
Lightweight code and optimised images – every second of waiting costs you visitors, especially on mobile.
Forms & booking
Smart forms, a booking calendar or Stripe payments – so visitors can act right there on the page.
A good fit for
- Google Ads campaignsYou advertise on search terms and want the clicks to become enquiries – not to land on a home page where visitors lose track.
- Social media adsCampaigns on Facebook and Instagram that need a mobile-first page with a simple, clear next step.
- Product or service launchesSomething new is going to market and deserves its own page explaining why it is worth trying.
- Events & offersEvent sign-ups, a seasonal campaign or a limited-time offer that needs to collect registrations.
- Lead generationYou want to capture contact details in exchange for a quote, a guide or a free consultation.
How it works
- 1
Goal & audience
We go through the campaign, the offer and who you want to reach – and define what a successful conversion is.
- 2
Structure & copy
We structure the page around one clear message and write copy that answers visitors’ questions and objections.
- 3
Design & development
We design and build the page, connect forms and tracking, and test everything on mobile and desktop.
- 4
Launch & optimisation
The page goes live with the campaign. We follow the results and fine-tune based on data whenever you want to lift conversions.
What does it cost?
The price depends on what the page needs – the number of sections, whether we write the copy, which integrations are needed for forms, booking or payments, and whether you want to run A/B tests. After a free meeting you get a fixed price, with no hidden costs.
For a first idea right away, try the Web Planner (Webbplaneraren), which gives you an estimate in a few minutes. If you also need help running the ads themselves on Google or social media, we put together a package where page and campaign work as one.
Get an instant estimate in the web plannerReady to get started with landing pages?
Book a free meeting – you get a fixed price before we start.