Are tracking and pixels allowed under GDPR?

Social media integrations

Are tracking and pixels allowed under GDPR?

Yes, when done properly. We set up the Meta Pixel and Tag Manager so tracking only activates once the visitor has given consent. That way you get accurate data without risking a breach of the rules. We tailor the setup to your channels, audiences and goals, giving the content a clear direction and making the results meaningful to evaluate.

The answer

Yes, when done properly. We set up the Meta Pixel and Tag Manager so tracking only activates once the visitor has given consent. That way you get accurate data without risking a breach of the rules.

How it works

Connecting social media to a website can display posts, reviews or products and may support analytics. Features depend on the social platform and the integration used.

We set up the Meta Pixel and Tag Manager so tracking only activates once the visitor has given consent. That way you get accurate data without risking a breach of the rules.

What to consider

• Choose the content that helps visitors and check permissions, privacy requirements and any ongoing maintenance.
• For this question: Are tracking and pixels allowed under GDPR. Yes, when done properly.

In summary

Yes, when done properly. We set up the Meta Pixel and Tag Manager so tracking only activates once the visitor has given consent. That way you get accurate data without risking a breach of the rules. We tailor the setup to your channels, audiences and goals, giving the content a clear direction and making the results meaningful to evaluate.